04/29/2009 22:08

1029 WMC-TV 5 Buying Cable Spots

Tonight I'm sitting around watching Pitchmen on the Discovery Channel, when on comes a spot for WMC-TV's Action News 5 featuring none other than Joe Birch. I can't recall the last time I saw a local news station purchase ad time on cable to promote their broadcast. Someone's share must be down... Way down. I was at the WKNO studios on Tuesday for the first time in more than a decade, and even they don't have to buy time on cable. Intelligent people who care are already aware of WKNO's programming. Gee, maybe laying off Donna Davis, Bill Lunn, and Dave Cera wasn't such a great idea after all. I switched to WREG and apparently a lot of others have done the same.